, and published by
Simon & Schuster
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Table of Contents
Comments from other books
Introduction: How This Book Came to Be
Chapter One: Childhood: Abandoned and Chosen
Chapter Two: Odd Couple: The Two Steves
Chapter Three: The Dropout: Turn On, Tune In . . .
Chapter Four: Atari and India: Zen and the Art of Game Design
Chapter Five: The Apple I: Turn On, Boot Up, Jack In . . .
Chapter Six: The Apple II: Dawn of a New Age
Chapter Seven: Chrisann and Lisa: He Who Is Abandoned . . .
Chapter Eight: Xerox and Lisa: Graphical User Interfaces
Chapter Nine: Going Public: A Man of Wealth and Fame
Chapter Ten: The Mac Is Born: You Say You Want a Revolution
Chapter Eleven: The Reality Distortion Field: Playing by His Own Set of Rules
Chapter Twelve: The Design: Real Artists Simplify
Chapter Thirteen: Building the Mac: The Journey Is the Reward
Chapter Fourteen: Enter Sculley: The Pepsi Challenge
Chapter Fifteen: The Launch: A Dent in the Universe
Chapter Sixteen: Gates and Jobs: When Orbits Intersect
Chapter Seventeen: Icarus: What Goes Up . . .
Chapter Eighteen: NeXT: Prometheus Unbound
Chapter Nineteen: Pixar: Technology Meets Art
Chapter Twenty: A Regular Guy: Love Is Just a Four-Letter Word
Chapter Twenty-One: Family Man: At Home with the Jobs Clan
Chapter Twenty-Two: Toy Story: Buzz and Woody to the Rescue
Chapter Twenty-Three: The Second Coming: What Rough Beast, Its Hour Come Round at Last . . .
Chapter Twenty-Four: The Restoration: The Loser Now Will Be Later to Win
Chapter Twenty-Five: Think Different: Jobs as iCEO
Chapter Twenty-Six: Design Principles: The Studio of Jobs and Ive
Chapter Twenty-Seven: The iMac: Hello (Again)
Chapter Twenty-Eight: CEO: Still Crazy after All These Years
Chapter Twenty-Nine: Apple Stores: Genius Bars and Siena Sandstone
Chapter Thirty: The Digital Hub: From iTunes to the iPod
Chapter Thirty-One: The iTunes Store: I’m the Pied Piper
Chapter Thirty-Two: Music Man: The Sound Track of His Life
Chapter Thirty-Three: Pixar’s Friends: . . . and Foes
Chapter Thirty-Four: Twenty-first-century Macs: Setting Apple Apart
Chapter Thirty-Five: Round One: Memento Mori
Chapter Thirty-Six: The iPhone: Three Revolutionary Products in One
Chapter Thirty-Seven: Round Two: The Cancer Recurs
Chapter Thirty-Eight: The iPad: Into the Post-PC Era
Chapter Thirty-Nine: New Battles: And Echoes of Old Ones
Chapter Forty: To Infinity: The Cloud, the Spaceship, and Beyond
Chapter Forty-One: Round Three: The Twilight Struggle
Chapter Forty-Two: Legacy: The Brightest Heaven of Invention
Interviews (conducted 2009-2011)